Burberry came back to London with a bang last London Fashion Week wowing a stellar front row including Victoria Beckham, Alexa Chung and Mary-Kate Olsen with their S/S 2010 collection. And now the ad campaign, featuring Harry Potter starlet Emma Watson has arrived.

Shot by Mario Testino, the images are as slick and Brit cool as ever. Emma is once again surrounded by a coterie of pretty young men but there's one significant addition in the form of her younger brother, Alex Watson.