With Cheryl Cole being a hot favourite to again top the FHM Sexiest Women charts, Paddy Power are betting without the defending champion and make Megan Fox odds-on to fare best of the rest.
The Transformers beauty was No 1 in 2008 and finished runner-up behind the Girls Aloud singer 12 months ago, so 8/11 for her in this market is a fair price.
However, Frankie Sandford, of The Saturdays, is a solid 3/1 second favourite, has already picked up several other hot body awards and is very much the coming girl among younger voters.
I'd have thought Tess Daly would be a bit long in the tooth for this game but despite her advancing years and two children, she is just 8/1 to win or be second to Cheryl.