For Black Eyed Peas singer Fergie it is not enough to simply have her name associated with a fragrance. The online buzz is tha she is very much involved in every step of the creative process, including packaging and the marketing campaign.
The partnership with Avon will be marked by a performance at the Avon Foundation for Women Annual Gala Event. It will be held on October 27 in New York. The new scent will hit the market in August 2010 internationally before a US roll out in November of the same year.
The busy singer became a spokesperson for MAC cosmetics in 2008. She also has a number of film and TV appearances to her credit. This includes an appearance on Las Vegas by her group during which she met her husband Josh Duhamel.
