The actress' stylish ways were recognised at this week's Elle Style Awards where she was crowned Style Icon.
Marie Claire has reported that Emma will feature in a high profile advertising campaign and has received a six figure sum for the pleasure.
Of her new role, Emma said: “It’s so exciting, I can’t wait to start shooting. Although I don’t wear much make-up I’m a big fan of Lancôme products, especially their mascara.”
It is thought that the print campaign will be shot by the world renowned photographer, Mario Testino and will debut next month. We can't wait to see the photos!
