"I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It's feminine and sexy, fresh and beautiful," femalefirst quoted her as saying.
"I wanted this to be something that made you feel like you could conquer anything, and take over the world. Strength was something important, because a lot of my songs I write for my women, to empower them," she said.
"When I spray it, I feel feminine, I feel like a woman. I can leave a lasting impression."