Emma Watson named the new face of Lancôme

As if life wasn't sweet enough for Emma Watson right now (what with a blockbuster film chain and an ethical clothing line under her belt) the young actress has just landed her first beauty contract, to be the new face of Lancôme.The rumoured six-figure deal will see Watson help move the brand towards a more younger market. The campaign will be shot by Mario Testino next month and will feature Emma in print and TV advertising.

'It's so exciting, I can't wait to start shooting,' Emma said. 'Although I don't wear much make-up I'm a big fan of Lancome products, especially their mascara.'