Adriana Lima to Model $3M Victoria's Secret Diamond Bra

Model Adriana Lima has been chosen to model this year's Victoria's Secret Fantasy Bra.

The 2010 version of the diamond-studded undergarment, which is released in a different design every year, is called the Bombshell and features 2,000 diamonds set in a starburst design. The price tag? A cool $3 million.
Last year's Fantasy Bra, called the Harlequin, was also valued at $3 million, but these are by far not the most expensive of the Victoria's Secret diamond bras. In 2005, the lingerie company put out a diamond bra worth $12.5 million that was modeled by Gisele Bundchen of Brazil.