The character Theodorah goes on to become the Wicked Witch Of The West, the main antagonist of the original Wizard Of Oz story.
In the plot the character is forced to flee a traveling circus. His hot air balloon is swept up by a tornado to the land of Oz, which is run by two magical wicked witches, one of which is Kunis' character.
Nymag.com reports that Kunis chose Raimi's movie over the Hughes' brothers' forthcoming live-action remake of 1988 Manga movie Akira. It was rumoured that Franco would appear in that remake too.
Franco and Kunis previously worked together in 2010's Date Night, playing the criminal couple who Steve Carell and Tina Fey are confused with.